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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

S o, rather than directing your audience to your general website, you can direct them to a personalized landing page designed with a particular goal or audience in mind. Instapage offers a huge variety of integrations for email marketing campaigns, CRMs, and analytics. These come in place when you have a certain goal in mind, eg.