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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them.

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What is Marketing Automation? (Part I)

GreenRope

Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. PPC (Pay per Click). Social Media marketing.

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What is Marketing Automation? (Part I)

GreenRope

Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. PPC (Pay per Click). Social Media marketing.

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What is Marketing Automation? (Part I)

GreenRope

Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. PPC (Pay per Click). Social Media marketing.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. PPC (Pay per Click). Social Media marketing.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. PPC (Pay per Click). Social Media marketing.