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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company. Understand if you’ll need a technical resource or not to take advantage of any list building tools an email marketing platform offers. It also comes with easy to manage auto-responders allowing you to send drip emails.

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Constant Contact Review: Is It Good for Small Business?

Optinmonster

You want an ESP that allows you to create self-operating processes so you can get more hours back in your day. Targeted landing pages. If you did enjoy this article, you’ll definitely want to check out the following resources: How to Add Constant Contact to WordPress (the EASY Way). Inline campaigns.