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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts.

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Email Tracking & Engagement

GreenRope

Tips on Using Email Metrics. When tracking the performance of emails, the Email Tracking area displays useful summary information to help assess the overall performance of your email campaigns. For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign.