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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. Since these are lead generation ads, you would choose website conversions as goal. Can I draw a direct co-relation between lead generation and revenue? Anything you recommend for B2B Leads?

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. So why are only about half of email marketers using these techniques regularly? Automate Your Campaigns.