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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing CRM Software. Capabilities.

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot

FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. It’s no coincidence that 42% of managers and sales pros who coach or train their teams say that their primary goal is to get sales teams aligned on a common goal.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Relationship marketing.

CRM 40
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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Relationship marketing.

CRM 40
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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Relationship marketing.

CRM 40