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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Putting the R back in CRM. Originally posted on CustomerThink. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions.

CRM 40