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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Just not for companies with a closed, proprietary CRM.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. What You Need to Know Before Choosing CRM Software. Data is at the heart of good CRM software.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey.

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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Use CRM to develop real relationships.

CRM 40
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Putting the R back in CRM

GreenRope

Putting the R back in CRM. I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Businesses often look at CRM as a sales tool with a goal of driving conversions. Use CRM to develop real relationships.

CRM 40