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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

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Email Tracking & Engagement

GreenRope

It goes beyond delivering content into the inboxes of your contacts, but rather curating content that is personalized based on their needs and preferences. Email tracking is key to assessing the success of your efforts and provides valuable insight into which content results in the highest engagement.