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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

If you don’t regularly clean your email lists to ensure everyone you email has a valid email address and actually wants to receive your stuff, here’s what you can expect to happen: People will ignore, delete, or mark your emails as spam. This can happen when someone has an auto-responder set or their inbox is full.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Once you have access to an integrated marketing system, keep your buyer persona in mind and focus on the opportunity to target the right audience with the right message. Lead nurturing sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Solution: Nurture Your Leads.