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Key Things You Need to Know About Email Marketing Software

Webbiquity

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Auto-responders. Segmenting your list. A/B testing tool. CRM integration.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Lead Management Features. The data model should be consistent.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. Solution: Integrate Your Data Systems. Solution: Practice Good Email Hygiene. Solution: Earn Your Email Subscribers. Solution: Closed-Loop Marketing.

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Email Tracking & Engagement

GreenRope

As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. That's how GreenRope came to be. Campaign Level Tracking.