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B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

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The Problem with Implicit Opt-In For Email Marketing

Adobe Experience Cloud Blog

Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving.

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