Astroturfing Intent Transparency Work Management 
WebMarketCentral
SEPTEMBER 4, 2007
I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are.
Biznology
DECEMBER 19, 2017
In my early and mid-thirties I worked for New Media Strategies (NMS). I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.
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