PR and Blogging Outreach: Practical Tips
WebMarketCentral
SEPTEMBER 4, 2007
Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Develop a relationship : Don't pitch, get "coverage" and then leave. Informative or rants?
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