Remove develop
article thumbnail

PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Develop a relationship : Don't pitch, get "coverage" and then leave. Informative or rants?

PR 20
article thumbnail

I was a teenage Russian troll OG

Biznology

While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. I wasn’t always in marketing communications and PR. If there was even a hint of “ Witch!