Biznology

DECEMBER 19, 2017

While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself.

Astroturfing 79

Astroturfing Public Relations Training Wikipedia 79

chiefmartech

APRIL 24, 2019

While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. It can authenticate app ratings and reviews from real users to prevent astroturfing. Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.

Astroturfing 81

Astroturfing Government API Trigger 81

WebMarketCentral

SEPTEMBER 4, 2007

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR.

Astroturfing 21

Astroturfing Blogger PR Outreach 21