Astroturfing, Barriers and Contact Marketing

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Astroturfing

Barriers

Contact Marketing

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? It can authenticate app ratings and reviews from real users to prevent astroturfing.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Astroturfing

I was a teenage Russian troll OG

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

I was a teenage Russian troll OG

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