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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? It’s not about throwing big data, business intelligence, and an analytic engine at it. Don’t they know that I have an active opportunity with that company.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? It’s not about throwing big data, business intelligence, and an analytic engine at it. Don’t they know that I have an active opportunity with that company.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

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B2B Marketing ROI

Online Marketing Institute

See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

The campaigns themselves can contain multiple events such as trade shows, Webinars, newsletters and surveys. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Historical data also sets a baseline for measuring change.

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