The Unanswered Questions for Account Based Selling
LeanData
AUGUST 18, 2014
In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? It’s not about throwing big data, business intelligence, and an analytic engine at it. Don’t they know that I have an active opportunity with that company.
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