Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
As such, marketers need to look into applications that can support multi-channel relationships with customers. By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator. According to Google, 18% of all clicks go to paid results and 82% of clicks go to organic results.
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