Remove Analytics Remove Forecasting Remove In-market Prospects Remove Intent Data
article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

article thumbnail

Here’s How to Prevent an ABM ROI Disaster

PureB2B

It would make life much easier for B2B marketers. Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. Online Market Research. Digital Consumption Trends of In-Market Prospects. But guess what?

article thumbnail

Here’s How to Prevent an ABM ROI Disaster

PureB2B

It would make life much easier for B2B marketers. Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. Online Market Research. Digital Consumption Trends of In-Market Prospects. But guess what?