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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. This software is not for the faint of heart.

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6 things martech vendors don’t want you to know

Martech

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Adobe is known excellence at the crossroads of creative and analytics. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – Adobe has a strong focus on Customer Experience (CX). . Maybe not so much in this case.

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3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy. Best-In Class Marketing Automation Software. Strong emphasis on email marketing, SEO, and lead management tools. Email marketing and lead management. Robust email analytics.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

In a short span of time, LeadSquared has helped us automate and transform our lead management process. The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . Venkat Teja Project Manager, Commitbiz. 15 % Increase in Leads. Contextual Lead Engagement.

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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Client Spotlight: Launch Marketing Establishes Powerful Marketing Automation for Alert Logic

Launch Marketing

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.