DealSignal

APRIL 27, 2023

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

SalesIntel

APRIL 28, 2022

A marketing campaign’s purpose is typically self-evident: you want to sell more items or services. This implies that you shouldn’t anticipate every marketing spend to result in a sale. Do you have your ideal client profile in place – Checked? Help You Make Data-Driven Market Expansion Plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

MAY 6, 2019

At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Adobe Experience Cloud Blog

OCTOBER 28, 2008

I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. How you are going to measure your results and show marketing's value within the company. This is another benefit of the new marketing automation.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Porch Group Media

SEPTEMBER 18, 2018

From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. Using this data, additional demographic data can be appended, and a highly personalized nurture program can then be deployed.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45