Analytics BtoB Buying Cycle Eloqua 
Marketing Insider Group
JANUARY 24, 2013
Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. BtoBmagazine – BtoB Online – The resource for # marketing strategists. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.
Hinge Marketing
AUGUST 8, 2013
Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks.
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