The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Inbox Insight

MARCH 2, 2020

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. As one of the first steps in the ABM campaign process, how well you build your list lays the foundation for success.

Demand Generation 99

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 99

LEADership

JUNE 16, 2015

B2B Demand Generation Credo—14 Principles to Live By. Here is my recommended 14-point Demand Generation Samurai Credo. . Use the transformational, new lead distribution methodology that has won the Best Demand Generation Solution award from one of the largest IT manufacturers in the world.

Demand Generation 40

Demand Generation Demand Generation B2B Thought Leadership 40

Sales Engine

AUGUST 19, 2015

As a salesperson, he simply cannot understand how someone that’s not qualified, but demonstrates interest by clicking on a link or downloading a report, can be counted as a qualified lead by any means. Here’s what it should look like: Someone demonstrates interest in your content by clicking on a link and downloading an article.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 120

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84