ANNUITAS

MARCH 8, 2023

After making nearly 20,000 (yes, TWENTY THOUSAND) cold calls, this one company saw ultimate conversion rates from this tactic contribute to Closed Won just 0.07 But, after building out a “right person, right time” Perpetual Growth Engine, the same company saw conversion rates improve by 9X. If so, you’re not alone. percent of the time.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important? It’s a different skill set.

Ad Building 143

Ad Building Brand Identity Branding Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159