Analysis Banner Ads Purchase Intent Word of Mouth 
Content Standard
MAY 12, 2021
Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. It just took significant staff resources and enough lead time to generate momentum.
Televerde
OCTOBER 30, 2019
Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019).
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