Next-Level Nurture Building Manual for B2B Marketers
PathFactory
APRIL 20, 2021
A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify.
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