Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. The Changing Role of the CMO. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. If we want to see true investment in great content within companies, content needs to be accountable to more than just top-of-funnel audience building and results. ” (I’m a little egotistical.).

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Martech Advisor

SEPTEMBER 30, 2019

On the flip side, data-driven marketing is the CMO’s new mantra. It is made of short-term pilots run with media/adtech agencies, and tries to maximize revenue for a limited cost. Also Read: Why Data Transparency and Control are Vital to Paid Social Media Today.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Social listening is an exceptional way to satisfy customer demands while collecting first-party data. SEO ROI also varies by industry.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. If you’re getting traffic organically, your conversion rate is going to be lower than if you were getting traffic through paid advertising because there’s a higher likelihood of the buyer buying,” shares Rawat.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52