Amazon Click Fraud CPC ROAS 
Single Grain
APRIL 25, 2022
In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). Top Clients: Amazon. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. Salesforce.
EMagine B2B Blog
MARCH 3, 2019
Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. PPC stands for pay-per-click marketing, which means that an advertiser pays each time their ad is clicked on. Google Partner Network – Examples include AOL, Amazon, NYTimes, WashingtonPost.com. How does PPC work?
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