Amazon Click Fraud Cost Per Click Display 
Single Grain
APRIL 25, 2022
pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC).
EMagine B2B Blog
MARCH 3, 2019
Because Google and other PPC channels strive to ensure they create a highly relevant experience for search users, and because they also want to ensure that advertisers continue generating strong ROAS, they reward highly relevant ad experiences with lower costs per click. Why is my cost-per-click increasing?
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