Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
6sense
JUNE 14, 2016
Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. So let’s say you are a company that sells cloud-based security software. Takeaway: Segmentation analytics are NOT predictions. Now Acme Inc.
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