KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. You have to think beyond the first click – way beyond it. Google Analytics. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Biznology

DECEMBER 22, 2015

Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 3) Marketing Automation Software (MAS) for the Rest of Us. 1) Adaptive Websites. Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98