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The subtle art of strategic planning in B2B marketing

Exo B2B

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Do a SWOT analysis. Develop or substantiate your brand. Evaluate your position in the marketplace.

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Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. In theory it should be easy to allocate some of your subject matter expert’s time to marketing and business development.