Full Circle Insights

SEPTEMBER 8, 2021

Have overarching strategies and detailed tactics to drive growth, including recommendations on new product development. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title. But they do have to be managed by someone. Optimizing Marketing Outcomes Over Time.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

FEBRUARY 8, 2021

By aligning their activities and working as a team, CMOs and CIOs can improve the customer experience, ease the process of integrating new martech solutions that drive innovation and improve efficiency across the board. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

NOVEMBER 25, 2020

“With the current conditions it is very important to measure exactly what you are doing with your agile marketing processes, leading with campaign successes,” said Bonnie Crater, CEO of Full Circle Insights , a data and lead management platform. How well your funnel is working is most important.”.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JANUARY 27, 2021

B2B marketers who have added their company’s CRM to the marketing solution stack can create reports using data that is credible with everyone, from sales colleagues to the board of directors and CEO. Velocity & Shortening Your Sales Cycle. Complete Funnel Visibility and Reporting. Designing a Lead Lifecycle.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

AUGUST 21, 2020

That’s important, especially in uncertain times when budgets are tight. To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

AUGUST 7, 2020

Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. Defining Marketing Attribution. Full Circle Insights Overview.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MARCH 2, 2021

As a marketer, one of the main questions that seems to always get asked is, “ Can we actually connect any of this marketing data to sales? ”. Sometimes this is doable by cobbling together spreadsheets and rogue data, but without a single source of truth for marketing and sales, it can be a tough question to answer.

Sales Management 52

Sales Management Lead Ranking Marketing Attribution Spending 52