Allocation Focus Group Lock-In Press 
Zoominfo
OCTOBER 18, 2022
The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Reputation Includes content assets such as blogs and press releases 2.
Altitude Marketing
OCTOBER 23, 2018
” “What should my marketing budget allocation be?” If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. “How much do companies spend on marketing?”
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