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Real Story on MarTech: Most important vendor selection tips

Martech

Our book publishers encouraged us to conclude each chapter with a series of practical tips, and we ended up typing out more than a hundred all told. Always start with the customer user experience and work your way back into enterprise systems, rather than vice-versa. Do customers meet up in person or virtually?

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Their missions are clear, and they foster that customer loyalty all businesses crave. Customers, employees, blog readers (sound familiar?), It includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers to feel when they interact with your business.