Martech
FEBRUARY 21, 2022
In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset. Allocate time and resources in proportion to the criticality of this technology to your overall business success.
Hubspot
OCTOBER 26, 2015
The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later. Step 3: Essence.
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