The Marketer's Guide to Developing a Strong Corporate and Brand Identity
Hubspot
OCTOBER 26, 2015
5) Reflection refers to the reflection of the consumer; in other words, the brand's most stereotypical buyer. While a company might have multiple buyer personas, this is the "top" type of buyer. The familiar SWOT analysis can help, actually. You can also download our SWOT analysis template. Step 3: Essence.
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