Allocation, Budget Programs, Growth Marketing and Multivariate analysis

Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

JULY 10, 2023

We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for our vegetarian friends) and potatoes of creating a balanced portfolio of experiments for your conversion rate optimization (CRO) programs. You were supposed to hit a $1.5M This is problematic.

Buy

Buy Work Management Validation Ideal Customer Profiles

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

AUGUST 1, 2022

But if you’re building out the experimentation program and don’t have C-suite buy-in yet, be prepared to navigate some tricky waters. Budget cuts will follow. Zoomed in, the experimentation machine accepts learning and effort made on the scientific process as input and yields program metrics as the output.

Budget Programs

Budget Programs Lead Ranking Click Rate Work Management

B2B Marketing Zone

Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

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