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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Data silos can lead to inaccuracies in insights and decisions. However, a significant challenge that arises within many B2B organizations is the presence of data silos.

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The Marketing Data Scientist Exists, Just not in Title

Aberdeen

Recent years have seen the rise of automated marketing operations, insights, and data analysis. Michael Lock , Aberdeen’s senior vice president of research, argues that the vast majority of an organization’s data processing and analysis is done for the purpose of marketing. Michael Lock. Marketing Data Scientists Abound.

Lock-In 40
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SEO Pricing: How Much Does SEO Cost?

seo.co

However, it’s important to realize that SEO costs scale according to the amount of effort involved (and the amount of effort involved often correlates with your ultimate success). You’re interested in pursuing an SEO campaign, or maybe you’re already doing SEO and you’re wondering if there’s something else better out there.

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