RDIGS

JUNE 23, 2023

When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Data silos can lead to inaccuracies in insights and decisions. However, a significant challenge that arises within many B2B organizations is the presence of data silos.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated. So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Aberdeen

FEBRUARY 20, 2019

Michael Lock , Aberdeen’s senior vice president of research, argues that the vast majority of an organization’s data processing and analysis is done for the purpose of marketing. Michael Lock. Whether an organization approaches data science as an art or a discipline, the output is “inextricably linked to marketing,” Lock said.

Lock-In 40

Lock-In Allocation Work Management Marketing Management 40

seo.co

JULY 19, 2021

However, it’s important to realize that SEO costs scale according to the amount of effort involved (and the amount of effort involved often correlates with your ultimate success). You’re interested in pursuing an SEO campaign, or maybe you’re already doing SEO and you’re wondering if there’s something else better out there.

Pricing 105

Pricing Price Cost SEO 105