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We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

SEMrush

A powerful way to track your LLM visibility against competitors is with Semrush Enterprise AIO. Third , AI systems can develop a more sophisticated understanding of user intent than traditional search engines. For example, check out the Domain Overview reports for Travel + Leisure , Good Housekeeping , and NerdWallet.

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10 Observations about AI Overviews after a full Month

Brightedge

AIO Presence goes from 26% to 13% of Education keywords in June: In education, we observed the most significant changes pertaining to broader informational queries related to degrees and specific tests. For "what is" questions: There was approximately a 20% AIO increase in keywords starting with "what is" (e.g.,

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Long-Tail Keyword Optimization for AI

Brightedge

According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. They signal high intent users searching how to optimize solar panel efficiency in cloudy climates are not browsing, theyre problem-solving.

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August Brings Significant Changes in AI Overviews Rollout and Behavior

Brightedge

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The first phase began around May 15 th when AIOs started showing to logged in users who had not registered to Google Labs during the previous testing phase.

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

Brightedge

AI Optimization (AIO) is becoming increasingly important — and for good reason. While traditional engines rely on indexing, Generative AI employs a different approach — surfacing content from different domains. As a result, AIO involves optimizing content specifically for these cutting-edge, AI-first engines.

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SEO to LMO: The B2B Marketer’s Guide to Navigating the AI Search Revolution

Learn from the Pros

That’s because AI Overviews (AIOs), formerly known as Google’s Search Generative Experience (SGE) , show up above the results we all used to fight for. Key Metrics Keyword rankings, organic traffic, CTR, backlinks, domain authority. Content Focus Often keyword-density focused, structured for scannability, landing page intent.

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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it

Ahref’s site explorer, for example, can analyze an entire domain showing you the metrics of each page, including the top web pages. Just to name a few, you have the All in One SEO for WordPress (AIO SEO) and SEOPress plugins. You’ll be able to cover topics more exhaustively helping you fulfill the search or user intent.

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