Psychographic Segmentation: A Simple Guide For Marketers
Unbounce
APRIL 30, 2021
The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. Demographic data can be incredibly helpful. That’s where psychographic segmentation comes into play. Getting In Your Audience’s Head: Psychographic Segmentation. Psychographic Data Points.
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