AIDA Marketo Media Vendors 
KoMarketing Associates
JANUARY 19, 2022
We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Marketing Automation Platforms Like Marketo and Pardot. Aida Kamber, VP of Growth Marketing at Code42.
OutboundView
FEBRUARY 28, 2019
Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Think back to Mitch and Murray’s favorite acronym: AIDA. Buyer demographic and behavioral data was difficult to find. Why use thought leadership?
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xiQ
AUGUST 8, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype. Buying is a continuous and dynamic process.
xiQ
AUGUST 8, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype. Buying is a continuous and dynamic process.
Onalytica B2B
JULY 16, 2018
There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Previously, he was the senior manager of social media strategy at Marketo.
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