AIDA, Guidelines and Urgency Marketing

The BAB Copywriting Formula and How it Works

Anyword

JANUARY 25, 2022

Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. Why have marketers seen so much success using the BAB formula? AIDA (Attention, Interest, Desire, Action).

Copywriting

Copywriting AIDA Urgency Marketing Tactics

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Automate your email marketing. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place.

Email Marketing

Email Marketing Practices Ad Building Best Practices

B2B Marketing Zone

The BAB Copywriting Formula and How it Works

15 Email Marketing Best Practices to Build a Killer List

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