AIDA Cost per Lead CPA Sales Qualified Leads 
ClickDimensions
MARCH 8, 2023
The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account.
Single Grain
SEPTEMBER 22, 2023
The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. The sales funnel , although part of the marketing funnel, is narrower and concentrates on the stages of the marketing that occur after a lead is generated and qualified. Updated September 2023.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPA: Cost-per-Action.
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