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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. These are the four steps involved in the so-called purchase funnel.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. These are the four steps involved in the so-called purchase funnel.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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