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The BAB Copywriting Formula and How it Works

Anyword

Quality copywriting is by no means one-size-fits-all. Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. But there’s one formula that’s especially useful for content creators: The BAB copywriting framework. When Should You Use BAB in Your Copy?

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10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post

Scoop.it

But marketers biting their nails can breathe a sigh of relief because there’s still hope. Use Copywriting Formulae. Copywriting formulae are a great way to make sure you’re writing in a structured way. Pioneered by Elmo Lewis in the 1900s, AIDA is one of the oldest formulae around. Source: [link].

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.