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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. An example would be them asking the sales rep, "When can it be delivered?" " Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.). Prospecting.