AIDA, Churn Rate, Fulfillment and Sales Cycle

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. Evaluation: Leads are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. An example would be them asking the sales rep, "When can it be delivered?"

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

Whether you’re just starting out or looking to optimize your existing funnel(s), this guide will help you create a simple marketing funnel that best fulfills your needs. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel

Top of Funnel Marketing Funnels Paid Content AIDA

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

How to Build a Powerful Marketing Funnel (Step by Step)

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