AIDA, Churn Rate, Cross-Selling and Sales Cycle

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. " Churn Rate.

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.

Top of Funnel

Top of Funnel Marketing Funnels Paid Content AIDA

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

How to Build a Powerful Marketing Funnel (Step by Step)

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